Mihai Bonca

Mihai Bonca is a Senior Consultant at Brand Architects, a company specialized on Marketing Strategy and Brand Transformation, and Director Eastern Europe and Demand Generation Practice at Oxford Acuity.

Mihai has an extensive experience involving brand repositioning and renovations. The local and international brands lead by Mihai repeatedly achieved market leadership, while he received more than 25 industry awards for marketing contributions.

He consulted for various multinational organizations, redefining their marketing approach. While he worked with the boards and CEOs in defining strategies, he collaborated with the organizational teams on flawless and timebound execution. His expertise as a consultant ranges from traditional FMCG to B2B, Retail and e-Commerce.

Preceding his consultant career, Mihai was the Group Marketing Director for eMAG, the leading e-commerce company in South-Eastern and Central Europe, owned by Naspers, one of the largest technological investors in the world, with stakes in companies like Tencent, Pay U and Udemy.